Why our prices are public
On transparency as a curation signal.
Walk into most premium domain marketplaces and you will meet a button that says Request Price. It is meant to feel exclusive. What it actually does is start a negotiation with a stranger who holds all the information.
We publish every price. The trophies wear six figures in public. This is not bravado — it is the same decision an auction house makes when it prints estimates in the catalog: a stated number is a statement of judgement, and judgement is the entire product of a curated house.
A price is an argument
Every lot in our catalog carries a note explaining what the name is — its linguistics, its markets, its precedents. The price is the conclusion of that argument. Hiding the conclusion while showing the reasoning would be strange; hiding both, as most of the industry does, is stranger.
Founders comparing names at midnight buy from the page with numbers on it. Our best sale taught us this: the listed price did not scare the buyer away — it anchored a serious conversation that closed within it.
What public pricing costs us
Honesty: it costs negotiating room. A visible number is a ceiling as well as a floor. We accept that trade because the alternative — a catalog of question marks — quietly tells every visitor that the price depends on who is asking. That is the opposite of what a curation bar is for.
The names are hand-picked. The reasoning is on every page. The number is right there with it. If it's the right name, you already know.